Great piece, as always. I had exactly that Adolescence convo yesterday, all about the one shot. It reminds me (as I'm sure it does you) of the famous Eugene Schwartz quote about not noticing the shop window itself. Eddie Shleyner says explains it beautifully here: https://www.verygoodcopy.com/verygoodcopy-blogs-6/clear-copywriting
Great piece, as always. I had exactly that Adolescence convo yesterday, all about the one shot. It reminds me (as I'm sure it does you) of the famous Eugene Schwartz quote about not noticing the shop window itself. Eddie Shleyner says explains it beautifully here: https://www.verygoodcopy.com/verygoodcopy-blogs-6/clear-copywriting