Remember 603 Copywriting?

I barely do, and I was the dickhead running it.

Why on earth would I remember 603 Copywriting?

Because you used to care enough to subscribe to the newsletter. This first mail is only going out to 603 subscribers. So If you don’t remember, this email’s going to go right over your head.

603 Copywriting was a hissy-fit turned business and you, dear reader, were subscribed to my newsletter. That newsletter is back. Only now it’s a Substack. And I (Andrew, by the way, as I’m sure you recall) have gone back to my old blog name of Unmemorable Title.

And you thought 603 Copywriting was a piss-poor name for a business.

That’s nice. Why should I give a shit?

Excellent question. Because I learned a lot running 603 Copywriting. I’m still learning a lot running its successor, Hampson Nattan Williams. And before that I learned a fair bit as a Comms Manager, as an SEO copywriter, as an audio copywriter and as an office junior who was allowed to edit scripts.

And I want to share all that stuff I learned. Sometimes by being brilliant, sometimes by being terrible, and usually by blagging just about hard enough to make it all hang together.

Not in a “oh, look upon my genius and buy stuff from my agency” way, but in a “I really, really want to share opinions like we all did back when Twitter was 120 characters and we actually left comments on blogs” way.

Right. Fine. You can have a week.

Brilliant. If you’re still here and not yet unsubscribed (or even weirder, you’ve seen this and decided to subscribe), here’s what you can expect next week.

A short, sharp email, with something I’ve learned that you should find useful. And a little examination of something I’ve seen that week that’s brilliant.

Like this.

Brilliant thing of the week* - this moving business’ name

You know how 603 Copywriting was a shit name for a business? This is the best business name I’ve ever seen. It does a whole lot of heavy lifting (pun intended).

1. College Hunks. Implicitly explains who’s shifting stuff and reassures you that it’s not going to be you. Instantly you know you’re getting some brawn here - young, physically fit blokes who will drag around boxes and wardrobes while you stand off to one side making noises about hurting your back at the gym, honest.

2. Hauling Junk. Dripping business personality here. This isn’t logistics solutions, you boring bastards. Nothing anywhere near as serious. Need shit moving? Call the hunks. Also “hauling junk” sounds like a euphemism for packing serious dong. That’ll get the enquiries flying in.

3. It’s not Hunks. It’s H.U.N.K.S. Making the word hunks an acronym shows that these aren’t just beefy himbos who’ll drop the urn with your dead cat’s ashes in it. They’ve given this moving company gig some thought. So much thought that you know they’re the kind of guys who can tell the difference between an acronym and an initialism.

In a world of solutionizers and service providers, be a H.U.N.K. It’ll move you places.

*I’ll think of a better title before next week.**

**Tenner says I don’t

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