Where do I go for inspiration?

Other than a Greek beach

It’s that time of year again. I’m barely awake, verging on being burnt out, and tetchier than a tetchy territorial trying to turn aside the Tet Offensive.

So of course in about nine days, I’m off to Greece to spend a week or so on a beach. There will be beer, and seafood, and loads of books. It’s how I recharge my batteries.

But when you need inspiration - say for a newsletter that’s due to go out in three hours time and you should be meeting your mate for a coffee in two hours - you can’t drop everything and swan off to the Ionian for a bit.

So when I need inspiration, I go to a very special place.

Not fucking LinkedIn.

On the face of it, LinkedIn seems like a good place to go. There’s always some idiot, saying something idiotic, that will whip you up into a righteous frenzy.

Problem is, there’s lots of middling stuff there. Dull stuff that you just can’t get angry at. And the interesting stuff, posted by people you actually want to hear from.

No, when you’re devoid of inspiration, you need triple-distilled idiocy from the worst human beings imaginable (LinkedIn influencers) in an easy-to-foam-at format.

Ladies and gentlemen. I give you r/LinkedInLunatics.

All the worst takes on one easy to parse feed.

How bad? You won’t fucking believe me:

Great stuff, Collin. You’ll retain all your best staff that way mate.

I wish I was that girl. After Shivam moved, like.

After leaving Bob a two pound tip, Kyle recieved a message asking if he wanted to buy London Bridge. He’s currently cashing in all of his memecoins to fund it.

Jack’s right. As I sat on my couch last night watching the Leafs contrive to lose 6-1 on home ice in the biggest game of the season, all I could hear was the crowd yelling “WE LOVE TIREBUTLER.” Either that or “Boo! Boo! This is shit! Boo.”

Next time you need a quick shot of inspiration, have a browse of LinkedIn Lunatics and find someone to argue against.

And if you’re posting on LinkedIn today, remember. There are people out there who will hold you accountable if you post weird made up guff.

Something mint - tooting my own horn

If you’re going to invite other copywriters to a birthday party, you need to give them a good line.

Especially if that party is a joint party with your wife who they don’t know, and it’s seven weeks or so before your actual birthday.

Take a look at the very bottom line.

They liked it, and I got to feel comparatively young in an invite for my ostensible 40th birthday party.

What’s not to like?

Other than the word shindig, obviously.

Microcopy. It’s often overlooked, but it sometimes has the biggest impact.